"Live Your Way" is a student housing campaign that celebrates the freedom and self-expression of on-campus living. Experience the unbeatable convenience and vibrant opportunities at the heart of campus – craft your ideal college experience and live life your way.

For this multi-channel campaign, I developed a suite of promotional materials including housing guide mailers, handouts, postcards, on-campus signage, and art directed a supporting sticker set. The designs and empowering messaging aim to inspire students to make the most of their collegiate journey by choosing on-campus housing.